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Forma mejla

Neizostavan način komunikacije u savremenom poslovnom okruženju je elektronska pošta. Bilo čime da se bavite danas, komunikacija putem mejla je sastavni deo vašeg opisa posla. Forma mejla izrazito je bitna, te je neophodno voditi računa o tome da li vam je ime osobe kojoj se obraćate poznato ili ne, kako na odgovarajući način započeti pisanje mejla i kako ga prikladno završiti i u odgovarajućem tonu.

Mejl kao pisani vid komunikacije zadržao je formu pisma, tako da je neophodno svaki mejl započeti sa direktnim obraćanjem. Ukoliko vam je ime ili prezime osobe kojoj upućujete mejl nepoznato, koristićete Dear Sir/Madam, što je pandan srpskom Poštovani. Kada ste mejl započeli obraćanjem na ovaj način, najprikladnije je da mejl završite sa Yours faithfully, posle čega ćete staviti svoje ime i prezime.

Ukoliko vam je ime ili prezime osobe kojoj se obraćate putem mejla poznato, obratićete se sa Dear Mr (Dear Mr Hanson, Dear Mr Jovanovic). Što se tiče obraćanja damama, postoje dva načina Dear Mrs ili Dear Ms, u zavisnosti od toga da li vam je poznat bračni status dotične dame. Usled sve većeg insistiranja na političkoj korektnosti u poslovnom svetu, sve više je u upotrebi Ms što predstavlja neutralni način obraćanja ženskoj osobi, tj. kada ne znate da li je udata ili ne. Mejl započet na ovaj način, završava se najčešće izrazom Yours sincerely.

Početak je uvek najteži, zar ne? Izvolite 5 korisnih fraza kojima možete započeti tekst mejla:

  • With reference to your email…
  • I am writing to enquire about …
  • After having seen your advertisement in … , I would like …
  • I received your address from … and would like …
  • Thank you for your email regarding …

Ne dozvolite da vam savršeno napisan mejl ne bude završen na pravi način. Pogledajte 5 korisnih fraza za završetak teksta mejla:

  • If you require any further information, feel free to contact me.
  • I look forward to your reply.
  • I look forward to hearing from you.
  • We look forward to a successful working relationship in the future.
  • Should you need any further information, please do not hesitate to contact me.

Ilustracije radi, pogledajte primere dva mejla sa različitim načinom obraćanja:

Dear Mr Damon,

We would like to introduce ourselves as an organization specializing in supplying raw materials to garment manufacturing organizations.  We would be interested in doing business with you.

We, at Raw Manufacturers Ltd have been manufacturing raw cotton materials for the last five years.  We supply our raw materials to most popular garment manufacturing companies in this country. We can assure that we provide the best quality of materials and above that the price of our materials is economical.

It would be an honor doing business with you. It would be great if you could arrange for a business meeting so that we can discuss this in detail. We look forward to a successful working relationship in the future.

Yours sincerely,

George Lee

***

Dear Sir or Madam

With reference to your email dated 26th March, I want to confirm the Order No. ABCD/34/09-10 placed by our purchasing department.  The order was given on 3rd March.

As far as the payment is concerned, I would appreciate if you could send me the account details where the payment has to be made. As per the invoice, we are entitled to a cash discount of 2% if the payment is done within 30 days from the date of invoice.

If you require any further information, feel free to contact me.

Yours faithfully,

Tom Hansen

 
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